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Aversion of the consumer to loss
Navrátil, Radek ; Katrňáková, Eliška (referee) ; Škapa, Stanislav (advisor)
The content of this thesis is an analysis of the consumer ´s behaviour, his attitude to the risk/loss, how he prevents the risk of this loss, which instruments and methods might be used to reduce the loss in certain areas that are related with the consumer´s behavior. Two types of familes and three different life situations were chosen to apply the particular methods and instruments. The outcome of the thesis is a suggestion of the process that would lead to reduction of the risk of loss in given life situations in these two model familes.
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Consumer Decision-Making in Conditions of Risk
Cetlová, Tereza ; Svobodová, Kateřina (referee) ; Škapa, Stanislav (advisor)
The aim of the thesis is to afford a complex perspective of a parallel development of psychology and economics to the readers. It is suggested, how psychological experiments could be used for the overall enrichment of the classical theory of economics. In the thesis, readers are introduced to the development of economic theories over time, and also to what role a human takes as a personality. Including the thesis is the part engaging in consumer decision process.
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Analysis of Customer´s Buying Behaviour
Vrabcová, Eva ; Lochman, Marek (referee) ; Chalupský, Vladimír (advisor)
Bachelor thesis deals with analysis of customers behavior while buying smoked meat in a supermarket Albert and specialized shop Procházka. Thesis researches factors, which influence a consumer while shopping, we can find here importance - satisfaction matrix too. The results are supported by informations of conducted research, which was taken in both places by questionnaire. After assessment results are formulated draft recommendations as for the supermarket, so for the specialized shop. The first part contains theoretical sollutions to work. In the second part of the survey will process and analyze the data. In the last part I will suggest own solutions.
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Proposal of Increasing Level of Logicistics Activities in Order Processing
Hladilová, Kateřina ; Kolarczyk, Ondřej (referee) ; Bartošek, Vladimír (advisor)
The goal of this bachelor thesis is to increase the level of the selected customer service of the Secupack s.r.o. company. The theoretical part consists of logistics information, because the customer service interferes with individual activities of logistics. In the next part the customer services is described and are proposed certain methods to improve its level. Information acquired in the theoretical part is applied to the analytical part. The analytical part of this bachelor thesis aims to discover the current state of particular customer service, from which there will be proposed ideas to increase the level of the customer service and to lower the total expenses in this area.
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Advertising and Its Influence for Consumers
Daněk, Jan ; Chloupek, Pavel (referee) ; Navrátilová, Ludmila (advisor)
In theoretical part this thesis is focuses on the concept of advertising, its history, divisions of advertising and advertising media and also on consumers and consumer behavior and factors which affecting buyers behavior. Practical part of thesis is focused on the analysis of consumer behavior, specifically in the area of energy drinks. There was conducted research, which results will help to improve marketing communications of Red Bull company.
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Concept of Improvement Services in Travel Agency.
Procházková, Ivana ; Müllerová, Monika (referee) ; Koleňák, Jiří (advisor)
The bachelor thesis discusses service analyse of travel agency Cílka, s.r.o. The first part of my thesis is an explanation of concepts, problems in tourism, marketing of services and methods for competition analysis, analysis of products and services. The second part includes analyses and data evaluation procedures and innovation suggestion. The purpose of this bachelor thesis is propose the arrangement to that would lead to the customer content and sales promotion of package tour.
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Aversion of the consumer/investor to loss
Svorad, Michal ; Chládek, Libor (referee) ; Škapa, Stanislav (advisor)
This Masters thesis analysis attitude and behavior of consumer in a role of investor in financial market to the loss or how to avoid the risk of future losses .In the theoretical part describes the theory needed to understand the other part, here in after referred to as tools and methods that are used to reduce the risk of loss.
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